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81% of buyers are ready to pay more for one of the products with the mark of Croatian quality.

Podravka Beef Goulash

Podravka Beef Goulash

Podravka Beef Goulash is a premium product of characteristic flavour and standard quality. The excellence of taste and high quality of Podravka Beef Goulash has been confirmed by consumers in some twenty markets worldwide where this product has been present for more than 50 years.
Beef Goulash is a member of Podravka’s group of products with the longest tradition, and thanks to its quality, recognizable design and excellent taste, it has become one of the best-selling products throughout the entire region of South-eastern Europe, and a leading product in the markets of Croatia, Bosnia and Herzegovina, Macedonia and Kosovo.


Podravka is the current largest food company located in the Central, East and South East Europe. The most recognizable Podravka brands Vegeta and Podravka are sold on all the world's continents. Podravka has company branches in 17 countries and a distribution network expanding from the Adriatic to the North Sea. Podravka aims to be the leading company of the South East, Central and East Europe in the areas of innovation, science, connectivity and growth. The company's annual growth is projected to 10%, accounted from the rise in sale, strategic partnerships and aquisitions of regional food companies of market interest.

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