CCE Quality Labels
Twenty years have passed since the Croatian Chamber of Economy came up with the initial idea to create the visual identity of quality Croatian products and services based on long-term experience, know-how, research, development, invention, creation and tradition.
In co-operation with companies carrying the quality labels, the Croatian Chamber of Economy promotes and increases consumer awareness of the quality of Croatian products and services that are visually recognizable by the “Croatian Quality” and “Croatian Creation” quality labels.
In 1997, the “Croatian Quality” and “Croatian Creation” quality labels were carried by only six Croatian products. At present, just as back then, these quality labels represent an award for the manufacturers of such products, rewarding them for their long-term knowledge, experience and effort which they had invested into creation of high-quality products and services, maintaining the continuity of their quality, upgrading them and increasing their visibility and recognition on both domestic and foreign markets.
The “Croatian Quality” and “Croatian Creation” quality labels are the intellectual property of the Croatian Chamber of Economy (CCE), registered with the State Intellectual Property Office. The registration procedure comprises 43 classes of the International Classification of Goods and Services (the Nice Classification) and their protection in Croatian and English.
The CCE Quality Labels are also protected on the European market in accordance with the Madrid Agreement and the Madrid Protocol at the World Intellectual Property Organization (WIPO).
The Croatian Quality label is carried by products produced or services provided on the territory of the Republic of Croatia, which meet a higher quality standard than the one established by the legislative framework and the normative criteria for that type and category of products. This label represents an award for the Croatian manufacturer/service provider as well as the product/service, while at the same time it is a guarantee given to the consumer that the labelled product/service meets the highest quality standards on the global level.
The Croatian Creation label is awarded to high quality products and services of the Republic of Croatia that have emerged as a result of research and development activities, inventions, innovations and/or long-standing traditions.