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84% of Croatian population decides to buy products of Croatian quality

About the CCE Quality Labels

Consumer perceptions are an important factor to consider when selecting a strategy for sales and market share increase, adjusting the marketing mix and developing new products or services. Numerous researches and scientific papers confirm the fact that consumers develop positive emotions towards certain products or services and that this can be a relevant factor influencing consumers’ final choice of purchase, along with the product recognition, uniqueness and availability.

Products and services labelled with various non-binding labels and signs that are based on the different specific characteristics of a particular product or service are offered to the consumers on the domestic market. The intent of such labels is to make the product or service different and thus become the subject of consumers’ attention and potential choice.  Consumers’ needs, desires and habits are evolving over time, so manufacturers and service providers must find answers and adapt to new challenges and consumers’ needs.

Product labelling has a long history and has almost always had the economic importance of protecting the products and domestic production. Looking back in history, the “Made in” label was introduced in the United Kingdom in 1887 (according to the available data) because at that time, as today, an attempt had been made to protect the domestic production and to provide choice to the consumers. The information on the origin of the product was important to the consumers back then as it is today.